| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT108 | INTRODUCTION TO PUBLIC RELATIONS | 2 | 3 | 3 | 7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Define the basic concepts of public relations. |
| Explain the importance of recognizing human nature and target audience through past campaign examples. |
| Explain 4 models of public relations. |
| Summarize the history of public relations. |
| Explain the public relations practices such as crisis communication, reputation management, issue management and sponsorship through case studies. |
| Explain the communication theories related to public relations by linking to trends. |