INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT108	INTRODUCTION TO PUBLIC RELATIONS	2	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students the needed foundation for a succeeding public relations practice by introducing concept, history and models of public relations.
Contents of the Course Unit:	Contents of the course include the subjects as in defining public relations, summarizing the historical development of public relations, recognizing the target audience, explaining the basic principles, functions and responsibilities of public relations, specifying the fields where public relations interact.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the basic concepts of public relations.
Explain the importance of recognizing human nature and target audience through past campaign examples.
Explain 4 models of public relations.
Summarize the history of public relations.
Explain the public relations practices such as crisis communication, reputation management, issue management and sponsorship through case studies.
Explain the communication theories related to public relations by linking to trends.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Definition, Importance and Features of Public Relations	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Historical Development of Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Similar and Different Aspects of Public Relations from Other Disciplines: Public Relations and Advertising, Public Relations and Propaganda, Public Relations and Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Public Relations and Institutional Advertising, Public Relations and Publicity, Public Relations And Marketing	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Understanding Human on the basis of Public Relations	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Public Relations and Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Culture and Environment, Social Groups	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Principles in Public Relations.	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Public Relations and Business	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Organization Structure in Public Relations and Public Relations Agency	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Steps to be taken in Public Relations	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Relations with Media	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Asna, A. (2006). Kuramda ve Uygulamada Halkla İlişkiler, Istanbul: Pozitif Publications
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books
Bulbul, A. R. (2004). Halkla Iliskiler. Ankara: Nobel Press Distributions
Heath, R. L., ve Coombs, W. T. (2006). Today's public relations: An introduction. Sage.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.					4
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.					4
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	5	70
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	178