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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
END310 MARKETING MANAGEMENT 5 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Written Sources Explanation of the Lesson Plan, Marketing Concept and Definition, Basic Concepts in Marketing, Changes/Developments in the Concept of Marketing Verbal lecture
2 Written Sources Examining the Marketing Environment Verbal lecture
3 Written Sources Consumer Markets and Consumer Behavior Verbal lecture
4 Written Sources Industrial (Commercial) Markets and Industrial Consumer Behavior Verbal lecture
5 Written Sources Marketing Information System and Marketing Research Verbal lecture
6 Written Sources Market Segmentation and Target Market Selection Verbal lecture
7 Written Sources Positioning Verbal lecture
8 - MID-TERM EXAM -
9 Written Sources Strategic Marketing Management Verbal lecture
10 Written Sources Product and Brand Management Verbal lecture
11 Written Sources New Product Development and Product Lifecycle Strategies Verbal lecture
12 Written Sources Pricing Strategies Verbal lecture
13 Written Sources Marketing Communications Verbal lecture
14 Written Sources Marketing Channels and Distribution Policies Verbal lecture
15 Written Sources FINAL EXAM Verbal lecture
16 - FINAL EXAM -
17 - FINAL EXAM -