| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| END310 | MARKETING MANAGEMENT | 5 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of the course is to provide students with the ability to recognize marketing management problems they may encounter in real business life, to develop appropriate solutions and apply them, in the light of basic approaches, concepts and techniques in marketing management. |
| Content: | Basic Principles of Marketing, Pricing Strategies, Consumer Based Marketing Strategy, Company and Marketing Strategy, Advertising and Public Relations, Consumer Markets, Commercial Markets. |