| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| END310 | MARKETING MANAGEMENT | 5 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| "Introduction to Marketing Management", J. Paul Peter, James H. Donnelly, Nobel Publishing, 2016. |
| "Marketing Principles and Management", Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Beta Basım Yatım Dağıtım A.Ş., 2017. |