MARKETING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
END310	MARKETING MANAGEMENT	5	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. TARIK ÇAKAR
Instructor(s) of the Course Unit	Assist.Prof. BİNNUR GÜRÜL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to provide students with the ability to recognize marketing management problems they may encounter in real business life, to develop appropriate solutions and apply them, in the light of basic approaches, concepts and techniques in marketing management.
Contents of the Course Unit:	Basic Principles of Marketing, Pricing Strategies, Consumer Based Marketing Strategy, Company and Marketing Strategy, Advertising and Public Relations, Consumer Markets, Commercial Markets.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It describes the basic concepts and application processes of marketing management.
Researches current developments in the marketing environment.
Creates integrated strategic marketing plans.
Applies analytical and critical thinking in marketing.
Identifies marketing management problems.
It decides what is the most appropriate marketing strategy according to the problem.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Written Sources	Explanation of the Lesson Plan, Marketing Concept and Definition, Basic Concepts in Marketing, Changes/Developments in the Concept of Marketing	Verbal lecture
2	Written Sources	Examining the Marketing Environment	Verbal lecture
3	Written Sources	Consumer Markets and Consumer Behavior	Verbal lecture
4	Written Sources	Industrial (Commercial) Markets and Industrial Consumer Behavior	Verbal lecture
5	Written Sources	Marketing Information System and Marketing Research	Verbal lecture
6	Written Sources	Market Segmentation and Target Market Selection	Verbal lecture
7	Written Sources	Positioning	Verbal lecture
8	-	MID-TERM EXAM	-
9	Written Sources	Strategic Marketing Management	Verbal lecture
10	Written Sources	Product and Brand Management	Verbal lecture
11	Written Sources	New Product Development and Product Lifecycle Strategies	Verbal lecture
12	Written Sources	Pricing Strategies	Verbal lecture
13	Written Sources	Marketing Communications	Verbal lecture
14	Written Sources	Marketing Channels and Distribution Policies	Verbal lecture
15	Written Sources	FINAL EXAM	Verbal lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
"Introduction to Marketing Management", J. Paul Peter, James H. Donnelly, Nobel Publishing, 2016.
"Marketing Principles and Management", Remzi Altunışık, Şuayip Özdemir, Ömer Torlak, Beta Basım Yatım Dağıtım A.Ş., 2017.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain sufficient knowledge in Mathematics, Science and Industrial Engineering.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes and evaluates existing application areas in the field of Industrial Engineering and develops applications for their solutions.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes a system, the components of that system, the process of that system, and designs the system by examining it in line with realistic constraints and goals.			2
2	Gains the ability to model and solve engineering problems.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identifies the problems that may be encountered in the field of industrial engineering and acquires the ability to choose and apply the appropriate method to be used in problem solving.			2
2	Selects and uses technical tools necessary for industrial engineering applications; uses information technologies effectively.				3
3	Designs experiments, conducts experiments, collects data, analyzes and interprets the results to examine problems in the field of industrial engineering.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains the ability to work effectively within a team.						5
2	Works effectively individually and takes responsibility.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Accesses the necessary information for a determined problem and searches for resources for this purpose.						5
2	Has the ability to follow all developments in the field of industrial engineering and constantly renew itself.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains oral and written communication skills and speaks at least one foreign language.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has awareness of professional and ethical responsibility.				3
2	Has knowledge about the universal and social effects of industrial engineering applications and reaches solutions by being aware of the importance of an innovative approach in solving engineering problems.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	4	56
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	4	6	24
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	148