| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| END310 | MARKETING MANAGEMENT | 5 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| It describes the basic concepts and application processes of marketing management. |
| Researches current developments in the marketing environment. |
| Creates integrated strategic marketing plans. |
| Applies analytical and critical thinking in marketing. |
| Identifies marketing management problems. |
| It decides what is the most appropriate marketing strategy according to the problem. |