NEW MEDIA AND POLITICAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YIH514	NEW MEDIA AND POLITICAL COMMUNICATION	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	MASTER'S DEGREE, TYY: + 7.Level, EQF-LLL: 7.Level, QF-EHEA: Second Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to understand the relations of media, politics and public opinion and to reveal the effects of these relations on each other through the public sphere.
Contents of the Course Unit:	The concept of public space is at the center of the democratic stance potential of the media. The public sphere is the meeting point of citizens' attitudes towards each other and the government. The problem of media domination and the tight relations of these dominated media as politics lie at the center of today's debates. Within the scope of this course, public sphere thought will be evaluated in the light of media and political global paradigms.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain how political communication is at the center of the democratic potential of the media.
Explain the complex relationships between public relations, advertising, public opinion and media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	What is Political Communication?	Lecture, Presentation
2	Literature review	What is Political Communication?	Lecture, Presentation
3	Literature review	Public Relations and Public Opinion	Lecture, Presentation
4	Literature review	Media and social class	Lecture, Presentation
5	Literature review	Advertising and Political Campaigns	Lecture, Presentation
6	Literature review	Advertising and Political Campaigns	Lecture, Presentation
7	Literature review	Political Advertising and Turkish Politics	Lecture, Presentation
8	Literature review	Political Speech and Persuasion	Lecture, Presentation
9	Literature review	Rethinking political campaigns	Lecture, Presentation
10	-	MID-TERM EXAM	-
11	Literature review	Rethinking political campaigns	Lecture, Presentation
12	Literature review	Identity, Politics and Political Communication	Lecture, Presentation
13	Literature review	Identity, Politics and Political Communication	Lecture, Presentation
14	Literature review	New Media and Public Opinion	Lecture, Presentation
15	Literature review	New Media and Public Opinion	Lecture, Presentation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aysel AZİZ, Siyasal İletişim, Nobel Yayınları, 2003.
Arsev BEKTAŞ, Kamuoyu İletişim ve Demokrasi, Bağlam Yayınları, İstanbul, 1996.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains basic concepts, principles and practical methods of communication and performs analysis and evaluation at basic level for problem solving.					4
2	Interrelates up-to-date information on communication with communication theories and explains them.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interrelates knowledge and facts in the field of communication with other fields of social science.					4
2	Carries out interdisciplinary research and narrates the results to own field as as knowledge and factually.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awareness and skills to perform objective analysis national and international levels are obtained					4
2	Awarness and skills to perform interdisciplinary research is obtained						5
3	Skills to act in awareness of ethical values of the work is obtained					4
4	Skills and Knowledge to making news programme for radio-television and other medias are obtained						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defines and applies professional limits, competence and responsibilities in academic and practical works.					4
2	May make effective use of data resources in the field of research, carry out literature review, keep track of scientific studies and use them in own work.						5
3	Uses problem solving, time management, self-discipline and effective communication skills in Works					4
4	Uses skills to put forth distinct creativeness in works.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Designs and concludes a research in own field on his/her own, interprets findings and puts forward suggestions for resolution.					4
2	Takes part in teamwork as leader or member and fulfills duty.						5
3	Takes responsibility in management of professional development of individuals and groups, in the field of work.					4
4	Is willing to carry out authentic work in field of study, inclined to cooperation and prepared to take responsibility.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Accepts lifelong learning as a principle in own field of study.					4
2	Keeps close track of developments, changes and innovations in own field of study.						5
3	Continues with the belief that new learnings are required for developing own professional development.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Makes use of effective communication techniques at relevant place and time and at convenient occasion and time.						5
2	Establishes healthy social relations using professional knowledge and and skills.					4
3	Develops competence to learn a foreign language, as it is important for communication.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Competence to observe social, scientific and ethical values during phases of collection, interpretation and announcement of data on the field of study.					4
2	Competence to observe scientific, social and ethical values during phases of interpretation and announcement of data on the field of study.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	1	5	5
Land Surveying	0	0	0
Group Work	8	4	32
Laboratory	0	0	0
Reading	10	4	40
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	10	10
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	10	10
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	149