TR EN

SCIENTIFIC RESEARCH METHODS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SOS116 SCIENTIFIC RESEARCH METHODS 1 3 3 4

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit Assoc.Prof. ZEYNEP BURCU ŞAHİN
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of this course; to ensure that students have the skills and competence to conduct research by using scientific research methods and observing ethical values.
Contents of the Course Unit: The content of this course; relationship between science, theory and research, and how the processes related to the design and realization of scientific research and its reporting are carried out.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

1.Explain what scientific research is.
2. Designs a scientific research.
3. Distinguish scientific research methods.
4. Compares quantitative and qualitative research methods.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading relevant chapters of reference books The key concepts of scientific research presentation, discussion, question and answer
2 Reading relevant chapters of reference books Scientific knowledge and epistemology presentation, discussion, question and answer
3 Reading relevant chapters of reference books The design and the process of scientific reserach presentation, discussion, question and answer
4 Reading relevant chapters of reference books Universe, population ans sampling presentation, discussion, question and answer
5 Reading relevant chapters of reference books The key concepts of qualitative and quantitative research presentation, discussion, question and answer
6 Reading relevant chapters of reference books Quantitative methods presentation, discussion, question and answer
7 Reading relevant chapters of reference books Qualitative methods presentation, discussion, question and answer
8 - MID-TERM EXAM -
9 Reading relevant chapters of reference books Data collection and reporting of research presentation, discussion, question and answer
10 Reading relevant chapters of reference books The ethical codes of reserach presentation, discussion, question and answer
11 Reading relevant chapters of reference books Applied research in communication presentation, discussion, question and answer
12 Reading relevant chapters of reference books Content analysis presentation, discussion, question and answer
13 Reading relevant chapters of reference books Discourse analysis presentation, discussion, question and answer
14 Reading relevant chapters of reference books Semiotic analysis presentation, discussion, question and answer
15 Reading relevant chapters of reference books Oral history studies presentation, discussion, question and answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

AZİZ Aysel, Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri, 12. Basım, Nobel Akademik Yayıncılık, Ankara, 2018
GERAY Haluk, Toplumsal Araştırmalarda Nicel ve Nitel Yöntemlere Giriş, 2. Baskı, Siyasal Kitabevi, Ankara, 2006
Ed. SEVER Serdar, İSPİR Nevzat Bilge, İletişim Araştırmaları, Anadolu Üniversitesi Yayını No:2676, Eskişehir, 2012
BERGER Arthur Asa, Medya Çözümleme Teknikleri, çev.ed. Nilüfer PEMBECİOĞLU, Nobel Akademik Yayıncılık, Ankara, 2018
John W. CRESWELL Araştırma Deseni Nitel, Nicel ve Karma Yöntem Yaklaşımları, 3. baskı Çev. Editörü: Selçuk BEŞİR DEMİR Eğiten Kitap, Ankara, 2017
Orhan GÖKÇE İçerik Analizi Kuramsal ve Pratik Bilgiler Siyasal Kitabevi, Ankara, 2006
Nuri BİLGİN Sosyal Bilimlerde İçerik Analizi, 3. Baskı Siyasal Kitabevi, Ankara, 2014
Ed. BÖKE Kaan, Sosyal Bilimlerde Araştırma Yöntemleri, 5. Baskı Alfa Yayınları, İstanbul, 2017
Day, Robert (1996). Bilimsel Bir Makale Nasıl Yazılır ve Yayımlanır? Çev. Gülay Aşkar Altay, Ankara: TUBİTAK Yayını.
ECO Umberto , Tez Nasıl Yazılır? 7. Baskı, Can yayınları, İstanbul, 2019
Alberto MANGUEL, Merak, 2. Baskı, YKY, İstanbul, 2019
Ed. Besim YILDIRIM İletişim Araştırmalarında Yöntemeler Uygulama ve Örneklerle Literatürk academia, Konya, 2015
Mario LIVIO Neden? Her Şey Merakla Başladı Altın kitapları, İstanbul, 2018

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
4
2
Compare current theories in the field and communication theories.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve problems related to the field by identifying problems related to the field.
4
2
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
5
2
Using field knowledge, identify and solve problems related to field.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
4
2
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
4
2
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
4
3
Designs a communication plan by taking responsibility in case of problems related to the field.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe creative production, presentation and persuasion techniques to support the professional expertise.
4
2
Analyze the developments, changes and innovations in his field and gices an example.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
4
2
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
4
2
Analyze and interpret the social and global impacts of issues related with communication.
4
3
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 1 13
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 1 5 5
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 5 3 15
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 40 0 102
Total Workload of the Course Unit 102
Workload (h) / 25.5 4
ECTS Credits allocated for the Course Unit 4,0