AIRLINE REVENUE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HYM311	AIRLINE REVENUE MANAGEMENT	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. SEDA MUMLU KARANFİL
Instructor(s) of the Course Unit	Assist.Prof. YALÇIN PAMUK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the competence to maximize unit income and total income in terms of managing and controlling revenue and capacity in airline companies.
Contents of the Course Unit:	Contents of the course include the subjects such as income management, capacity allocation, network management, extra booking, price reduction method, optional adapted pricing, pricing and revenue optimization and customer acceptance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the income and management methods in service industries.
Define income management dynamics.
Analyze potential risk issues.
Determine the necessary methods to maximize the income of airline companies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	History of income management, income management strategies, system contents, reservation control	Lecture, Question and Answer, Discussion, Case Study Analysis
2	Literature Review and sample questions	Tactical income management, net contribution in income management, measuring the efficacy of income management, using income management, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
3	Literature Review	Introduction to capacity allocation, two classes problem, multiple price class capacity allocation	Lecture, Question and Answer, Discussion, Case Study Analysis
4	Literature Review and sample questions	Capacity allocation in the matter of a contingent demand, functioning of capacity allocation, measuring the efficacy of capacity allocation, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
5	Literature Review	Introduction to network management, application timing in network management, linear programming method, virtual intertwinement	Lecture, Question and Answer, Discussion, Case Study Analysis
6	Literature Review and sample questions	Introduction to network management, application timing in network management, linear programming method, virtual intertwinement	Lecture, Question and Answer, Discussion, Case Study Analysis
7	Literature Review	Introduction to extra booking, a model of customer reservation, solution approaches, annexes	Lecture, Question and Answer, Discussion, Case Study Analysis
8	Literature Review and sample questions	Introduction to extra booking, a model of customer reservation, solution approaches, annexes	Lecture, Question and Answer, Discussion, Case Study Analysis
9	Literature Review	Measuring and adjusting the extra booking, alternates of extra booking, finding the probability in extra booking, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
10	-	MID-TERM EXAM	-
11	Literature Review and sample questions	Price reduction background, price reduction optimisation, estimating price reduction sensitivity, application of price reduction, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
12	Literature Review	Optional adapted pricing background and business climate, calculation of optional adapted pricing, offer respond.	Lecture, Question and Answer, Discussion, Case Study Analysis
13	Literature Review and sample questions	Annexes and variations in optional adapted pricing, usage areas of optional adapted pricing, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
14	Literature Review	Pricing offer and frames, justice	Lecture, Question and Answer, Discussion, Case Study Analysis
15	Literature Review	Pricing and revenue optimization and their impacts	Lecture, Question and Answer, Discussion, Case Study Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Robert L. Phillips (Trns: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Scala Publications,
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency.
Bobb, L. M., & Veral, E. (2008). Open issues and future directions in revenue management. Journal of Revenue and Pricing Management, 7(3), 291-301.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management		1
2	Explain the historical development process of Aviation Management		1
3	Use computer programs related to Aviation Transportation		1
4	Use computer programs related to Aviation Transportation		1
5	Define basic concepts related with aviation management.					4
6	Define basic concepts related with aviation management.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
3	Classify the relationship between the basic functions of the business and the interactions between these functions.					4
4	Classify the relationship between the basic functions of the business and the interactions between these functions.					4
5	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.					4
6	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.					4
7	Explain the concepts of entrepreneurship and innovation with the field.		1
8	Explain the concepts of entrepreneurship and innovation with the field.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.						5
2	Manage operational activities related to the airline.						5
3	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4
4	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.			2
2	Prepare written agreements with relevant institutions in accordance with the legislation.			2
3	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
4	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
5	Cooperate with stakeholders related to air transport.				3
6	Cooperate with stakeholders related to air transport.				3
7	Develop the modern techniques and tools necessary for applications related to the field.						5
8	Develop the modern techniques and tools necessary for applications related to the field.						5
9	Manage all phases from planning to implementation of aviation operations as a member of a team.						5
10	Manage all phases from planning to implementation of aviation operations as a member of a team.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.						5
2	Execute a study in his/her field independently.						5
3	Decide as an individual or a team member to solve the problems encountered in applications related to the field.			2
4	Decide as an individual or a team member to solve the problems encountered in applications related to the field.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
2	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
3	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.		1
4	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.			2
2	Communicate with people and institutions related to the field in writing and verbally.			2
3	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.						5
4	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.						5
5	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4
6	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.	0
2	Manage airports and terminal operations efficiently using aviation and business information.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	1	13
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	13	1	13
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	67	0	181