INTRODUCTION TO NEW MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM102	INTRODUCTION TO NEW MEDIA	2	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce important discussions about the changing nature of social, economic and political relations between media and society.
Contents of the Course Unit:	Contents of the course include the subjects such as topics and discussions in media studies, Global media companies, power of consumer, approaches to the effects of media, celebrities, journalism and basic features of new media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the fundamentals of traditional mass medium and media.
Informed about the history of media development taking place in the world and in Turkey.
Evaluate the relationship and interaction between media and power in a critical way.
Learn the history of global and national institutions and organizations related to media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Using Visual and Written Sources	Media and new media concepts	Lecture & Question and Answer & Discussion
2	Reading, Using Visual and Written Sources	Differences of traditional media and new media	Lecture & Question and Answer & Discussion
3	Reading, Using Visual and Written Sources	Description and scope of new media	Lecture & Question and Answer & Discussion
4	Reading, Using Visual and Written Sources	National and global effects of new media	Lecture & Question and Answer & Discussion
5	Reading, Using Visual and Written Sources	Social Role of New media	Lecture & Question and Answer & Discussion
6	Reading, Using Visual and Written Sources	Advantages and disadvantage of new media	Lecture & Question and Answer & Discussion
7	Reading, Using Visual and Written Sources	What is Web 2.0 technology?	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading, Using Visual and Written Sources	Social Media	Lecture & Question and Answer & Demonstrating with samples
10	Reading, Using Visual and Written Sources	Changing journalism mentality	Lecture & Question and Answer & Demonstrating with samples
11	Reading, Using Visual and Written Sources	News production processes in new media	Lecture & Question and Answer & Demonstrating with samples
12	Reading, Using Visual and Written Sources	Advertisement in new media	Lecture & Question and Answer & Demonstrating with samples
13	Reading, Using Visual and Written Sources	Algorithms used in new media	Lecture & Question and Answer & Demonstrating with samples
14	Reading, Using Visual and Written Sources	Security and protection of personal data in new media	Lecture & Question and Answer & Demonstrating with samples
15	Reading, Using Visual and Written Sources	Security and protection of personal data in new media	Lecture & Question and Answer & Demonstrating with samples
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yengin D. (2012). Yeni Medya ve… . Istanbul: Anahtar Kitaplar
Jenkins H. (2016). Cesur Yeni Medya. Istanbul: Iletisim Publications
Gezgin S., Iralı A. E. (2017). Yeni Medya Analizleri. Istanbul: Egitim Bookstore Publications
James C. (2014). Disconnected: Youth, New Media and Ethics Gap. Massachusetts: MIT Press
MediaCat Dergisi. İstanbul: Kapital Medya

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.				3
2	List the historical, social and cultural types of communication and explain the related concepts.				3
3	Define the important points of the history and theories of communication through daily life practices and social life.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.				3
2	Interpret digital culture with constantly updated and self-renewing topics.			2
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.	0
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.	0
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.		1
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.				3
2	Criticize the effects of social media activities on socio-political field.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.		1
2	Determine how much of the content produced by the media is right and wrong.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.	0
2	Design using new architectures of big data processing systems.	0
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	35	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	25	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	156