Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT266 | COMMUNICATION THEORIES | 4 | 3 | 3 | 6 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. TAYLAN MARAL |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories. |
Contents of the Course Unit: | Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Explain what theory is and what it does. |
Studens who has taken this course,can explain the relationship between theory, research and science. |
Have the ability to apply theories in real life experiences and professional work. |
He/she can evaluate that every theory has certain limitations and has the ability to test the appropriate theory in his research, with the awareness that not every theory can be applied in every research. |
List the communication theories in a chronological order. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading book chapters related with the subject | Communication Theories (what a theory is, how it is developed and what it does) | Narration Question-response method |
2 | Reading book chapters related with the subject | Basic communication models | Narration Question-response method |
3 | Reading book chapters related with the subject | Personal impact, diffusion, and short-term effects of mass communication on individuals | Narration Question-response method |
4 | Reading book chapters related with the subject | Effects of mass communication on culture and society | Narration Question-response method |
5 | Reading book chapters related with the subject | Audience-centered models | Narration Question-response method |
6 | Reading book chapters related with the subject | Organization, selection and production of mass media | Narration Question-response method |
7 | Reading book chapters related with the subject | Organization, selection and production of mass media | Narration Question-response method |
8 | - | MID-TERM EXAM | - |
9 | Reading book chapters related with the subject | Planned communication | Narration Question-response method |
10 | Reading book chapters related with the subject | Planned communication | Narration Question-response method |
11 | Reading book chapters related with the subject | New mass media and information society | Narration Question-response method |
12 | Reading book chapters related with the subject | Uluslararası iletişim ve yeni yaklaşımlar | Narration Question-response method |
13 | Reading book chapters related with the subject | Değişim Kuramı | Narration Question-response method |
14 | Reading book chapters related with the subject | Conflict and change theories | Narration Question-response method |
15 | Reading book chapters related with the subject | evaluation of the course | Narration Question-response method |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Denis McQuail ve Sven Windahl (2005), İletişim Modelleri, Çeviren: Konca Yumlu, 2. Baskı, İmge Yayınevi, Ankara. |
Don Stacks, Mark Hickson, III ve Sidney R. Hill, Jr. (1991), Introduction to Communication Theory, Harcourt Brace Jovanovich, Inc. Saunders College Publishers, USA. |
Severn, Werner J. , James W. Tankard, Wr.(1994), İletişim Kuramları: Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Çev: Ali Atıf Bir, Serdar Sever, Anadolu Üniversitesi Yay. Eskişehir |
Thussu, Daya Kishan(2000). International Communication: Continuity and Change,London: Arnold. |
Co-author (1997). International Communication and Globalization, ed. Ali Mohammadi, First published, Londen: Sage publication. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
List the history of communication, mass media, communication theories and leading theorists.
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2 |
List the historical, social and cultural types of communication and explain the related concepts.
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3 |
Define the important points of the history and theories of communication through daily life practices and social life.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Compare the traditional media and new media economic policies.
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2 |
Interpret digital culture with constantly updated and self-renewing topics.
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3 |
Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of communication history, communication theories, traditional and new media channels.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare web pages with CSS codes.
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2 |
Produce creative content in new media environments, create an image and sound and practical studies about programming.
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3 |
Analyze the sub-texts and their semantics of the studies presented to the society by mass media.
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4 |
Use qualitative and quantitative elements to construct arguments on studies in the field of communication.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Review local and foreign studies in the field of New Media.
Creates innovative works in his/her field.
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2 |
Criticize the effects of social media activities on socio-political field.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.
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2 |
Determine how much of the content produced by the media is right and wrong.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follows the developments that have begun to guide the present and the future such as "Software".
Produce various software products for different sectors.
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2 |
Design using new architectures of big data processing systems.
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3 |
Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 4 | 52 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 5 | 5 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 44 | 0 | 158 |
Total Workload of the Course Unit | 158 | ||
Workload (h) / 25.5 | 6,2 | ||
ECTS Credits allocated for the Course Unit | 6,0 |