COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT266	COMMUNICATION THEORIES	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain what theory is and what it does.
Studens who has taken this course,can explain the relationship between theory, research and science.
Have the ability to apply theories in real life experiences and professional work.
He/she can evaluate that every theory has certain limitations and has the ability to test the appropriate theory in his research, with the awareness that not every theory can be applied in every research.
List the communication theories in a chronological order.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Communication Theories (what a theory is, how it is developed and what it does)	Narration Question-response method
2	Reading book chapters related with the subject	Basic communication models	Narration Question-response method
3	Reading book chapters related with the subject	Personal impact, diffusion, and short-term effects of mass communication on individuals ​	Narration Question-response method
4	Reading book chapters related with the subject	Effects of mass communication on culture and society ​	Narration Question-response method
5	Reading book chapters related with the subject	Audience-centered models	Narration Question-response method
6	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
7	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Planned communication	Narration Question-response method
10	Reading book chapters related with the subject	Planned communication	Narration Question-response method
11	Reading book chapters related with the subject	New mass media and information society	Narration Question-response method
12	Reading book chapters related with the subject	Uluslararası iletişim ve yeni yaklaşımlar	Narration Question-response method
13	Reading book chapters related with the subject	Değişim Kuramı	Narration Question-response method
14	Reading book chapters related with the subject	Conflict and change theories	Narration Question-response method
15	Reading book chapters related with the subject	evaluation of the course	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Denis McQuail ve Sven Windahl (2005), İletişim Modelleri, Çeviren: Konca Yumlu, 2. Baskı, İmge Yayınevi, Ankara.
Don Stacks, Mark Hickson, III ve Sidney R. Hill, Jr. (1991), Introduction to Communication Theory, Harcourt Brace Jovanovich, Inc. Saunders College Publishers, USA.
Severn, Werner J. , James W. Tankard, Wr.(1994), İletişim Kuramları: Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Çev: Ali Atıf Bir, Serdar Sever, Anadolu Üniversitesi Yay. Eskişehir
Thussu, Daya Kishan(2000). International Communication: Continuity and Change,London: Arnold.
Co-author (1997). International Communication and Globalization, ed. Ali Mohammadi, First published, Londen: Sage publication.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.
2	List the historical, social and cultural types of communication and explain the related concepts.
3	Define the important points of the history and theories of communication through daily life practices and social life.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.
2	Interpret digital culture with constantly updated and self-renewing topics.
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.
2	Criticize the effects of social media activities on socio-political field.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.
2	Determine how much of the content produced by the media is right and wrong.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.
2	Design using new architectures of big data processing systems.
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	158