COMMUNICATION AND SOCIETY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM109	COMMUNICATION AND SOCIETY	1	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit	Assist.Prof. ÖZLEM ÇETİN ÖZTÜRK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the impact of communication in the formation of the mass society and to introduce the differences between traditional methods of communication and new methods of communication.
Contents of the Course Unit:	Contents of the course include the subjects as in stages from primitive societies to the present day, the effect of communication on society and the social changes originated by communication technologies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the transition of people to social life in the world.
Explain the process and stages of mass society formation.
Explain the development and effect of communication technologies in social life.
Interpret the contribution of new communication technologies to the international community.
Compare the difference between the effect of traditional communication tools and the effects of new media in social terms.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introduction to the Course and the Syllabus Basic Concepts of Communication	Lecture & Question and Answer
2	Reading	Communication within Historical Period	Lecture & Question and Answer & Discussion
3	Reading	Communication within Historical Period	Lecture & Question and Answer & Discussion
4	Reading	Mass Communication	Lecture & Question and Answer & Discussion
5	Reading	Mass Communication	Lecture & Question and Answer & Discussion
6	Reading	Theoretical Works in Communication	Lecture & Question and Answer & Discussion
7	Reading	Theoretical Works in Communication	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Theoretical Works in Communication	Lecture & Question and Answer & Discussion
10	Reading	Mass Media in Information Age and Its Effects on International Arena	Lecture & Question and Answer & Discussion
11	Reading	Mass Media in Information Age and Its Effects on International Arena	Lecture & Question and Answer & Discussion
12	Reading	Mass Media in Information Age and Its Effects on International Arena	Lecture & Question and Answer & Discussion
13	Reading	Theories and Approaches in Media	Lecture & Question and Answer & Discussion
14	Reading	Theories and Approaches in Media	Lecture & Question and Answer & Discussion
15	Reading	General Evaluation	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Onur N. (2002). Kuresellesen Dunyada Iletisim ve Toplum. Ankara: Alp Yayınevi
Erdoğan I. ve Alemdar K. (1990). Iletisim ve Toplum Kitle Iletisim Kuramları Tutucu ve Degisimci Yaklasimlar. Ankara: Bilgi Publications
Ayhan B. (2003). Kuresellesme Surecinde Kitle Iletisim Araslarinin Rolu. Konya: Selcuk Iletisim Dergisi
Communication Research Reports Journal. Taylor and Francis. London: Routledge Publishing

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.					4
2	List the historical, social and cultural types of communication and explain the related concepts.						5
3	Define the important points of the history and theories of communication through daily life practices and social life.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.				3
2	Interpret digital culture with constantly updated and self-renewing topics.			2
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.	0
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.	0
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.				3
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.		1
2	Criticize the effects of social media activities on socio-political field.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.		1
2	Determine how much of the content produced by the media is right and wrong.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.	0
2	Design using new architectures of big data processing systems.	0
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	182