POPULAR CULTURE AND MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS473	POPULAR CULTURE AND MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to look at media studies from the perspective of identity and culture, and to transfer popular culture within the framework of art, music and media genres.
Contents of the Course Unit:	The content of the course consists of basic information about the place of identity, culture and popular culture phenomena in media research.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the basic information about the concept of popular culture.
Distinguish the differences between mainstream media studies and cultural studies.
Summarize popular culture studies and evaluate by giving examples from daily life.
Analyzes popular culture through examples in the fields of media, art and music.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a chapter on the topic	introduction	Lecture, Question and Answer, Discussion
2	Reading a chapter on the topic	An overview of identity and culture studies	Lecture, Question and Answer, Discussion
3	Reading a chapter on the topic	Cultural Studies in the Historical Process	Lecture, Question and Answer, Discussion
4	Reading a chapter on the topic	What is popular culture?	Lecture, Question and Answer, Discussion
5	Reading a chapter on the topic	Mass Culture and Popular Culture	Lecture, Question and Answer, Discussion
6	Reading a chapter on the topic	Popular Culture in the Historical Process	Lecture, Question and Answer, Discussion
7	Reading a chapter on the topic	Popular Culture in Turkey	Lecture, Question and Answer, Discussion
8	-	MID-TERM EXAM	-
9	Reading a chapter on the topic	Consumption-Production and Popular Culture: Commodities	Lecture, Question and Answer, Discussion
10	Reading a chapter on the topic	Examples of Popular Culture Studies	Lecture, Question and Answer, Discussion
11	Reading a chapter on the topic	Critical approaches to popular culture	Lecture, Question and Answer, Discussion
12	Reading a chapter on the topic	Media and Popular Culture	Lecture, Question and Answer, Discussion
13	Reading a chapter on the topic	Arts and Popular Culture	Lecture, Question and Answer, Discussion
14	Reading a chapter on the topic	Music and Popular Culture	Lecture, Question and Answer, Discussion
15	-	General evaluation	Question and Answer, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Popüler Kültür ve İletişim- İrfan Erdoğan- Korkmaz Alemdar
Understanding Populer Culture, John Fiske
Globalleşme, Popüler Kültür ve Medya- Erol Mutlu
Kültür ve Bellek- Jan Assmann

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.		1
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.			2
3	Communicate and explain the current information about communication with communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.			2
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.					4
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.			2
2	Propose individual or team solutions for any problems in professional applications and production.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.						5
2	Critically interpret the economic, political and sociological dimensions of the media.						5
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.				3
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.					4
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	10	2	20
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	5	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	131