MEDIA AND CULTURE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS434	MEDIA AND CULTURE	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit	Assist.Prof. ÖZLEM TUĞÇE KELEŞ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to comprehend the current structure of "culture" as a changing concept and to analyze its reflections in media, especially through popular culture products.
Contents of the Course Unit:	Contents of the course include topics such as globalization, international media and cultural relations, and the main trends of international communication companies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Show at least 3 examples on basic concepts of international communication by recognizing these concepts.
Interpret the current system by associating international communication with new media, one of the most important mediums of 21st Century.
Review privatization and liberalization policies in media companies axis.
Evaluate international communication companies through culture imperialism.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Defining Culture	Lecture & Question and Answer
2	Reading a chapter in the coursebook on the relevant subject	Sub-culture, high culture, popular culture	Lecture & Question and Answer & Discussion
3	Reading a chapter in the coursebook on the relevant subject	Culture in society	Lecture & Question and Answer & Discussion
4	Reading a chapter in the coursebook on the relevant subject	Cultural industrialization	Lecture & Question and Answer & Discussion
5	Reading a chapter in the coursebook on the relevant subject	Cultural Transformation	Lecture & Question and Answer & Discussion
6	Reading a chapter in the coursebook on the relevant subject	Relations between media and culture	Lecture & Question and Answer & Discussion
7	Reading a chapter in the coursebook on the relevant subject	Media as a presentation area of culture	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading a chapter in the coursebook on the relevant subject	Culture-art and media	Lecture & Question and Answer & Discussion
10	Reading a chapter in the coursebook on the relevant subject	Visual culture	Lecture & Question and Answer & Discussion
11	Reading a chapter in the coursebook on the relevant subject	Written culture	Lecture & Question and Answer & Discussion
12	Reading a chapter in the coursebook on the relevant subject	Culture and public memory	Lecture & Question and Answer & Discussion
13	Reading a chapter in the coursebook on the relevant subject	Culture production areas	Lecture & Question and Answer & Discussion
14	Reading a chapter in the coursebook on the relevant subject	Fairs, concerts, cinema, theatre, museum	Lecture & Question and Answer & Discussion
15	Reading a chapter in the coursebook on the relevant subject	General Evaluation	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tas, O. (2017). Iletisim, Medya ve Kultur: Anahtar Kavramlar. Ankara: Utopya Publications
Morley, K. (2011). Kimlik Mekanlari: Kuresel Medya, Elektronik Ortamlar ve Kulturel Sinirlar. Istanbul: Ayrinti Publications
Stevenson, N. (2008). Medya Kulturleri: Sosyal Teori ve Kitle Iletisimi. Ankara: Utopya Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.			2
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.				3
3	Communicate and explain the current information about communication with communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.					4
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.					4
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.			2
2	Propose individual or team solutions for any problems in professional applications and production.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.						5
2	Critically interpret the economic, political and sociological dimensions of the media.						5
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.					4
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.				3
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128