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MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS347 MEDIA ECONOMICS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today.
Contents of the Course Unit: Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Interpret and recognize the basic concepts of economy in the context of media economics.
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization.
Relate the structure of media industry according to media types.
Generalize the economic structure of media by evaluating current examples on the media industry.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture
2 Reading a chapter in the coursebook on the relevant subject A short history of economy concept Lecture & Question and Answer & Discussion
3 Reading a chapter in the coursebook on the relevant subject Media and Types of Products Lecture & Question and Answer & Discussion
4 Reading a chapter in the coursebook on the relevant subject Development of Media Economy. Lecture & Question and Answer & Discussion
5 Reading a chapter in the coursebook on the relevant subject Development of Media Economy. Lecture & Question and Answer & Discussion
6 Reading a chapter in the coursebook on the relevant subject Relations between Media and State Lecture & Question and Answer & Discussion
7 Reading a chapter in the coursebook on the relevant subject Media and monopolization . Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading a chapter in the coursebook on the relevant subject Media and types of markets Lecture & Question and Answer & Discussion
10 Reading a chapter in the coursebook on the relevant subject Competition in media Lecture & Question and Answer & Discussion
11 Reading a chapter in the coursebook on the relevant subject Media and globalization. Lecture & Question and Answer & Discussion
12 Reading a chapter in the coursebook on the relevant subject Media and globalization. Lecture & Question and Answer & Discussion
13 Reading a chapter in the coursebook on the relevant subject Student Presentations Student Presentations and Evaluation of Presentations
14 Preparation for Presentation Student Presentations Student Presentations and Evaluation of Presentations
15 Preparation for Presentation General Evaluation Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
3
Communicate and explain the current information about communication with communication theories.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
4
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
3
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
3
2
Propose individual or team solutions for any problems in professional applications and production.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
5
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
4
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0