SPOR YÖNETİMİNDE KURUMSAL İLETİŞİM BECERİLERİ PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYP156	SPOR YÖNETİMİNDE KURUMSAL İLETİŞİM BECERİLERİ	2	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. MEHMET AYDOĞAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to enable students to establish effective communication within the framework of the institutional functioning of sports organizations and to prepare and present written and visual presentation files in accordance with presentation methods and techniques.
Contents of the Course Unit:	The course content covers communication, task tracking, effective speaking and writing, types of presentations, presentation planning, presentation preparation, presentation delivery, and presentation evaluation within the scope of corporate operations in the management of sports organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Learns the organizational functioning of sports organizations. Lists the presentation content in an appropriate flow.
Explains concepts related to effective presentation techniques in sports organizations.
Effectively uses eye contact, voice, body language, and facial expressions during presentations in sports businesses.
Uses scientific research methods and techniques when gathering information on the subject of presentations and correspondence.
Identifies and appropriately uses the auxiliary tools needed during presentations and correspondence.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Information about the course's purpose, content, and structure. Definitions and concepts related to corporate communication in sports organizations.	Lecture, question-and-answer, discussion method
2	Literature review, examining effective communication visuals	The importance and characteristics of an effective presentation in corporate operations	Lecture, question-and-answer, discussion method
3	Literature review, examining effective communication visuals	Diction and effective speaking (Body language, diction, articulation exercises)	Lecture, question-and-answer, discussion method
4	Composition writing	Bureaucracy, protocol training, and correspondence (information and data collection, information/data organization, converting information and data into text)	Lecture, question-and-answer, discussion method
5	Voice recording exercises	Determining the visual aids to be used, converting the written presentation text into speech, rehearsing the presentation	Anlatım, gösteri yöntemi ve uygulamalı grup çalışması
6	Ms-office program	Creating presentations with MS-Office programs	Anlatım, gösteri yöntemi ve uygulamalı grup çalışması
7	Panel, conference, etc. participation and observation	PRESENTATION: Communication elements of a presentation - Nonverbal communication (proper use of body language and eye contact).	Anlatım, gösteri yöntemi ve uygulamalı grup çalışması
8	-	MID-TERM EXAM	-
9	Panel, conference, etc. participation and observation	Seating arrangement for the presentation, preparation of technical and visual equipment, selection of appropriate attire, and review of sample presentations	Anlatım, gösteri yöntemi ve uygulamalı grup çalışması
10	Panel, conference, etc. participation and observation	PRESENTING: Communication elements of a presentation - Listening, asking questions/answering questions, summarizing, giving feedback	Lecture, demonstration method, and applied case study group work
11	Review of sports events	Communication management in sports organizations	Lecture, demonstration method, and applied case study group work
12	Preparing a case study	Partnership and communication in crisis management	Applied group work
13	Evaluation form	STUDENT WORK: Student Presentations and Evaluation	Applied group work
14	Evaluation form	STUDENT WORK: Student Presentations and Evaluation	Applied group work
15	Evaluation form	STUDENT WORK: Student Presentations and Evaluation	Applied group work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Temel Eğinli A., Gürüz D. (2010). Etkili Sunum Teknikleri, Detay Yayıncılık, İstanbul
Morgan N. (2007). Etkin Sunumlar, Optimist Yayın Dağıtım, İstanbul
Bradbury A. (2006). Başarılı Sunum Teknikleri, Kaizen Yayınlar, İstanbul
Joep Cornelissen (2019).Kurumsal İletişim.Yayınevi: The Kitap
Fatih ÇELİK (2020) Kurumsal Spor İletişimi ve Sosyal Medya.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To explain notions of administration, sport management and associate them to the doctrine of administrave sciences.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To explain notions of administration, sport management and associate them to the doctrine of administrave sciences.					4
2	To explain the Legislation in Sports Management and associate it to the doctrine of administrave sciences.						5
3	To possess knowledge of sport organizations and use it in.				3
4	To be able to make internal and external environmental analysis of sports organizations, to solve their problems and to make variable decisions.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To possess basic facilities of sports in social science diciplines for specialization.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to make internal and external environmental analysis of sports organizations, to solve their problems and to make variable decisions.					4
2	To specialize in sports and a field of sports organizations and to make implementation.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To defend himself and his institution’s rights in case of any conflicts.				3
2	To take initiative in Professional practise.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To possess awareness of lifelong learning necessity and to able to actualize it.					4
2	To believe in professional development and use it in implementations.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To make written and verbal presentation and to use prosessional and individual communucation skills.					4
2	To acquire knowledge of sports and its culture, to adopt olympism philosophy and to able to spread it to the community.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To possess sports management process and use it.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	2	3	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	10	20
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	10	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	35	0	129