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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

DİJİTAL REKLAM VE SOSYAL MEDYA PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
ELT403 DİJİTAL REKLAM VE SOSYAL MEDYA PAZARLAMASI 7 3 3 8

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Examining lecture notes Development of internet, new media features, comparison of new media and traditional media Lecture, presentation, question and answer
2 Examining lecture notes Concept of advertising, history of advertising, hierarchy of effects, channels and techniques Lecture, presentation, question and answer
3 Examining lecture notes Marketing Communication and Advertising Relationship Lecture, presentation, question and answer
4 Examining lecture notes Digital advertising, its types and techniques Lecture, presentation, question and answer
5 Examining lecture notes Advertising effectiveness measurement, ROI concept Lecture, presentation, question and answer
6 Examining lecture notes Search engines, Adwords and social media advertising environments Lecture, presentation, question and answer
7 Examining lecture notes SEO (Search engine optimization) applications Lecture, presentation, question and answer
8 - MID-TERM EXAM -
9 Examining lecture notes SEM applications Lecture, presentation, question and answer
10 Examining lecture notes The concept of social media and the development of social media Lecture, presentation, question and answer
11 Examining lecture notes Social media channels and tools Lecture, presentation, question and answer
12 Examining lecture notes Innovations and changes brought by social media to the field of advertising Lecture, presentation, question and answer
13 Examining lecture notes Digital advertising case studies Lecture, presentation, question and answer
14 Examining lecture notes Social media advertising case studies Lecture, presentation, question and answer
15 Examining lecture notes End of term repetition and project evaluation Lecture, presentation, question and answer
16 - FINAL EXAM -
17 - FINAL EXAM -