| 1 |
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Basic Marketing Concepts |
Face-to-face, interactive and slide-show lectures |
| 2 |
Reading Lecture Notes, Scanning Related Resources |
Historical Development of Marketing |
Face-to-face, interactive and slide-show lectures |
| 3 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Insights |
Face-to-face, interactive and slide-show lectures |
| 4 |
Reading Lecture Notes, Scanning Related Resources |
Market and Marketing Environment |
Face-to-face, interactive and slide-show lectures |
| 5 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Information System, Marketing Research and Market Research Process |
Face-to-face, interactive and slide-show lectures |
| 6 |
Reading Lecture Notes, Scanning Related Resources |
Market Segmentation |
Face-to-face, interactive and slide-show lectures |
| 7 |
Reading Lecture Notes, Scanning Related Resources |
Positioning and Target Market Selection |
Face-to-face, interactive and slide-show lectures |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading Lecture Notes, Scanning Related Resources |
Consumer Behavior |
Face-to-face, interactive and slide-show lectures |
| 10 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Mix (Product) |
Face-to-face, interactive and slide-show lectures |
| 11 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Mix (Prize) |
Face-to-face, interactive and slide-show lectures |
| 12 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Mix (Promotion) |
Face-to-face, interactive and slide-show lectures |
| 13 |
Reading Lecture Notes, Scanning Related Resources |
Marketing Mix (Place) |
Face-to-face, interactive and slide-show lectures |
| 14 |
Reading Lecture Notes, Scanning Related Resources |
Digital Marketing |
Face-to-face, interactive and slide-show lectures |
| 15 |
Reading Lecture Notes, Scanning Related Resources |
International Marketing |
Face-to-face, interactive and slide-show lectures |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |