| 1 |
Relevant parts of course book |
Basic Concepts About Marketing |
Lecturing, samples |
| 2 |
Relevant parts of course book |
Marketing Environment |
Lecturing, samples |
| 3 |
Relevant parts of course book |
Marketing Information Systems |
Lecturing, samples |
| 4 |
Relevant parts of course book |
Consumer Market and Consumer Behavior |
Lecturing, samples |
| 5 |
Relevant parts of course book |
Industrial Markets and Industrial Buyer Behavior |
Lecturing, samples |
| 6 |
Relevant parts of course book |
Customer Value, Satisfaction, Complaint and Loyalty |
Lecturing, samples |
| 7 |
Relevant parts of course book |
Market Segmentation, Target Market Selection and Positioning |
Lecturing, samples |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Relevant parts of course book |
Product and Brand Decisions |
Lecturing, samples |
| 10 |
Relevant parts of course book |
Price and Pricing Decisions |
Lecturing, samples |
| 11 |
Relevant parts of course book |
Distribution (Place) Decisions |
Lecturing, samples |
| 12 |
Relevant parts of course book |
Retailing, Wholesaling and Logistics |
Lecturing, samples |
| 13 |
Relevant parts of course book |
Promotion and Marketing Communication |
Lecturing, samples |
| 14 |
Relevant parts of course book |
Advertising, Public Relations, Personal Selling and Sales Promotion |
Lecturing, samples |
| 15 |
Relevant parts of course book |
Ethics in Marketing |
Lecturing, samples |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |