| 1 |
Literature review |
Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography. |
Lecture, Discussion |
| 2 |
Literature review |
Definitions and common points of communication design. Basic elements of communication design |
Lecture, Discussion |
| 3 |
Literature review |
Development of advertising design in the world and in Turkey |
Lecture, Discussion |
| 4 |
Literature review |
Semiotics and communication designs |
Lecture, Discussion |
| 5 |
Literature review |
Advertising design analyses in semiotics |
Lecture, Discussion |
| 6 |
Literature review |
In addition to consumer research, pre- and post-advertising evaluation research |
Lecture, Discussion |
| 7 |
Literature review |
Organisational communication, interpersonal communication, mass communication |
Lecture, Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature review |
What are the studies carried out by companies on advertising, sector, product, consumer and other issues? |
Lecture, Discussion |
| 10 |
Literature review |
Communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and discs) |
Lecture, Discussion |
| 11 |
Literature review |
Development process of sample advertisement design ideas |
Lecture, Discussion |
| 12 |
Literature review |
Testing the sample advertisement design study |
Lecture, Discussion |
| 13 |
Literature review |
How design is realised in mass communication |
Lecture, Discussion |
| 14 |
Literature review |
Channels of communication design |
Lecture, Discussion |
| 15 |
Literature review |
Visual communication analyses |
Lecture, Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |