| Within the scope of the course, students; They will have information about the elements of public opinion, its complementary qualities, historical development and theoretical approaches regarding public opinion. In addition to learning the psychological factors and institutions that are effective in the formation of public opinion, they will also learn about the definition, function, importance and purpose of public opinion research, its development in the world and in Turkey, criticisms of public opinion research, the importance of political public opinion research and its direct and indirect effects on political behavior. |