TR EN

MARKETING DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
SHE244 MARKETING 3 2 2 4

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

• Talking about job descriptions • Presenting your ideas
• Giving and asking for opinions • Agreeing and disagreeing • Market research terms • Asking questions • Writing reports
• Writing emails • Writing a positioning strategy • Giving a presentation
• Discussing an ad campaign • Giving feedback
• Telephoning – getting through • Writing to the customer (direct mailing)
• Getting customer quotes • Writing press releases • Writing a holiday letter
• The language of trade fairs • Socializing • Reporting on a trade fair visit