| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| ELT212 | DİJİTAL PAZARLAMA İLETİŞİMİ | 4 | 3 | 3 | 6 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | The aim of this course is to understand communication strategies such as search engine optimization, digital advertising and social media used in digital marketing strategies and to develop the ability to apply them after graduation. |
| İçerik: | Digital marketing communication concept and strategies, search engine optimization, digital advertising, social media marketing, inbound-outbound marketing, content marketing |