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DİJİTAL PAZARLAMA İLETİŞİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
ELT212 DİJİTAL PAZARLAMA İLETİŞİMİ 4 3 3 6

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 Reading the course notes for the relevant week and reading sample articles Marketing Communication Concept And Mix (Advertising, Personal Selling) The course flow is provided interactively with slides in the classroom, using the question and answer method.
2 Reading the course notes for the relevant week and reading sample articles Marketing Communication Concept And Mix (Sales Promotion, Public Relations) The course flow is provided interactively with slides in the classroom, using the question and answer method.
3 Reading the course notes for the relevant week and reading sample articles Digital Marketing Communication Concept The course flow is provided interactively with slides in the classroom, using the question and answer method.
4 Reading the course notes for the relevant week and reading sample articles Digital Advertising Strategies The course flow is provided interactively with slides in the classroom, using the question and answer method.
5 Reading the course notes for the relevant week and reading sample articles The Role Of Websites İn Digital Marketing Communication The course flow is provided interactively with slides in the classroom, using the question and answer method.
6 Reading the course notes for the relevant week and reading sample articles Search Engine Optimization (SEO) The course flow is provided interactively with slides in the classroom, using the question and answer method.
7 Reading the course notes for the relevant week and reading sample articles Search Engine Marketing (SEM) The course flow is provided interactively with slides in the classroom, using the question and answer method.
8 - MID-TERM EXAM -
9 Reading the course notes for the relevant week and reading sample articles Social Media Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
10 Reading the course notes for the relevant week and reading sample articles Social Media And Brand Reputation Management The course flow is provided interactively with slides in the classroom, using the question and answer method.
11 Reading the course notes for the relevant week and reading sample articles Content Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
12 Reading the course notes for the relevant week and reading sample articles Mobile Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
13 Reading the course notes for the relevant week and reading sample articles Inbound Marketing-Influencer Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
14 Reading the course notes for the relevant week and reading sample articles E-mail Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
15 Reading the course notes for the relevant week and reading sample articles An Overview The course flow is provided interactively with slides in the classroom, using the question and answer method.
16 - FINAL EXAM -
17 - FINAL EXAM -