DİJİTAL PAZARLAMA İLETİŞİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
ELT212	DİJİTAL PAZARLAMA İLETİŞİMİ	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	The aim of this course is to understand communication strategies such as search engine optimization, digital advertising and social media used in digital marketing strategies and to develop the ability to apply them after graduation.
İçerik:	Digital marketing communication concept and strategies, search engine optimization, digital advertising, social media marketing, inbound-outbound marketing, content marketing

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
To be able to adapt to electronic commerce by mastering new trends in marketing
Understanding the basic knowledge of digital marketing and applying it in practice
Creating new digital marketing strategies

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading the course notes for the relevant week and reading sample articles	Marketing Communication Concept And Mix (Advertising, Personal Selling)	The course flow is provided interactively with slides in the classroom, using the question and answer method.
2	Reading the course notes for the relevant week and reading sample articles	Marketing Communication Concept And Mix (Sales Promotion, Public Relations)	The course flow is provided interactively with slides in the classroom, using the question and answer method.
3	Reading the course notes for the relevant week and reading sample articles	Digital Marketing Communication Concept	The course flow is provided interactively with slides in the classroom, using the question and answer method.
4	Reading the course notes for the relevant week and reading sample articles	Digital Advertising Strategies	The course flow is provided interactively with slides in the classroom, using the question and answer method.
5	Reading the course notes for the relevant week and reading sample articles	The Role Of Websites İn Digital Marketing Communication	The course flow is provided interactively with slides in the classroom, using the question and answer method.
6	Reading the course notes for the relevant week and reading sample articles	Search Engine Optimization (SEO)	The course flow is provided interactively with slides in the classroom, using the question and answer method.
7	Reading the course notes for the relevant week and reading sample articles	Search Engine Marketing (SEM)	The course flow is provided interactively with slides in the classroom, using the question and answer method.
8	-	MID-TERM EXAM	-
9	Reading the course notes for the relevant week and reading sample articles	Social Media Marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
10	Reading the course notes for the relevant week and reading sample articles	Social Media And Brand Reputation Management	The course flow is provided interactively with slides in the classroom, using the question and answer method.
11	Reading the course notes for the relevant week and reading sample articles	Content Marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
12	Reading the course notes for the relevant week and reading sample articles	Mobile Marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
13	Reading the course notes for the relevant week and reading sample articles	Inbound Marketing-Influencer Marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
14	Reading the course notes for the relevant week and reading sample articles	E-mail Marketing	The course flow is provided interactively with slides in the classroom, using the question and answer method.
15	Reading the course notes for the relevant week and reading sample articles	An Overview	The course flow is provided interactively with slides in the classroom, using the question and answer method.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Dijital tutulma : pazarlama iletişimi ve insan / Kaan Varnalı

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.				3
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.			2

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.				3

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.			2

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.			2

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Gains skills in web and graphic design.	0
2	Has the ability to produce innovative works by learning to use digital tools effectively.		1

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.				3

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	5	2	10
Laboratory	0	0	0
Reading	6	2	12
Assignment (Homework)	11	2	22
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	23	23
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	150