| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| ELT406 | ULUSLARARASI PAZARLAMA | 8 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | The main purpose of this course; The aim is for students to adopt the concept of globalization, understand the market and develop the right marketing strategies and gain the ability to apply them in business life. |
| İçerik: | International Marketing Concept, International Marketing Environment, International Marketing Mix |