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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

ULUSLARARASI PAZARLAMA DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
ELT406 ULUSLARARASI PAZARLAMA 8 3 3 7

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Reading Lecture Notes, Scanning Related Resources Introduction to Globalization and International Marketing Lecture, Question and Answer
2 Reading Lecture Notes, Scanning Related Resources Internationalization process and related theories Lecture, Question and Answer
3 Reading Lecture Notes, Scanning Related Resources International Marketing Concept Lecture, Question and Answer
4 Reading Lecture Notes, Scanning Related Resources International Marketing Environment Lecture, Question and Answer
5 Reading Lecture Notes, Scanning Related Resources International Market Segmentation - Targeting - Positioning Lecture, Question and Answer
6 Reading Lecture Notes, Scanning Related Resources Culture and ethnocentrism in international marketing Lecture, Question and Answer
7 Reading Lecture Notes, Scanning Related Resources Methods of Entry to International Markets Lecture, Question and Answer
8 - MID-TERM EXAM -
9 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Product Strategies) Lecture, Question and Answer
10 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Price Strategies) Lecture, Question and Answer
11 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Marketing Communication-Promotion Strategies) Lecture, Question and Answer
12 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Distribution Strategies) Lecture, Question and Answer
13 Reading Lecture Notes, Scanning Related Resources Brand Strategies in International Marketing Lecture, Question and Answer
14 Reading Lecture Notes, Scanning Related Resources Direct and Indirect Investment Decisions in International Markets Lecture, Question and Answer
15 Reading Lecture Notes, Scanning Related Resources General Repetition Lecture, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -