| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HYM318 | HAVAYOLLARINDA STRATEJİK YÖNETİM | 6 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to understand better the basic concepts of strategic management and to develop the competence of planning effective strategies for airlines in a competitive environment. |
| İçerik: | Contents of the course include the subjects such as Basic Concepts of Strategic Management, Airline Business Models, Competitiveness Through Merger and Take-Over Strategies, Airline Alliances, Airline Companies' Characteristics and Trends. |