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HALKLA İLİŞKİLERE GİRİŞ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HIT108 HALKLA İLİŞKİLERE GİRİŞ 2 3 3 7

AMAÇ VE İÇERİK

Amaç: This course aims to provide the students the needed foundation for a succeeding public relations practice by introducing concept, history and models of public relations.
İçerik: Contents of the course include the subjects as in defining public relations, summarizing the historical development of public relations, recognizing the target audience, explaining the basic principles, functions and responsibilities of public relations, specifying the fields where public relations interact.