HALKLA İLİŞKİLERE GİRİŞ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
HIT108	HALKLA İLİŞKİLERE GİRİŞ	2	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. SARP BAĞCAN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to provide the students the needed foundation for a succeeding public relations practice by introducing concept, history and models of public relations.
İçerik:	Contents of the course include the subjects as in defining public relations, summarizing the historical development of public relations, recognizing the target audience, explaining the basic principles, functions and responsibilities of public relations, specifying the fields where public relations interact.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Define the basic concepts of public relations.
Explain the importance of recognizing human nature and target audience through past campaign examples.
Explain 4 models of public relations.
Summarize the history of public relations.
Explain the public relations practices such as crisis communication, reputation management, issue management and sponsorship through case studies.
Explain the communication theories related to public relations by linking to trends.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading the related subject in the coursebook	Definition, Importance and Features of Public Relations	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Historical Development of Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Similar and Different Aspects of Public Relations from Other Disciplines: Public Relations and Advertising, Public Relations and Propaganda, Public Relations and Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Public Relations and Institutional Advertising, Public Relations and Publicity, Public Relations And Marketing	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Understanding Human on the basis of Public Relations	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Public Relations and Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Culture and Environment, Social Groups	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Principles in Public Relations.	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Public Relations and Business	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Organization Structure in Public Relations and Public Relations Agency	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Steps to be taken in Public Relations	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Relations with Media	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Asna, A. (2006). Kuramda ve Uygulamada Halkla İlişkiler, Istanbul: Pozitif Publications
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books
Bulbul, A. R. (2004). Halkla Iliskiler. Ankara: Nobel Press Distributions
Heath, R. L., ve Coombs, W. T. (2006). Today's public relations: An introduction. Sage.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.					4
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.			2

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.					4
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.				3

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.			2

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.		1

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.		1

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	5	70
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	178