| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HIT429 | REKLAM KAMPANYALARI | 7 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to enable students to analyze current advertisements and evaluate advertising content by using the items and features that the advertisements must have. |
| İçerik: | Contents of the course include the subjects as in explaining the elements and properties of advertising, describing the process of creating a campaign, expressing the importance of advertising and brand compatibility, supporting the message strategy and link between target audience. |