| 1 |
Literature review |
Concepts related to Advertising. Strategies and Applications |
Lecture |
| 2 |
Literature review |
Advertising and Society |
Lecture |
| 3 |
Literature review |
Brief, Target Audience and Budget in Campaign Planning |
Lecture |
| 4 |
Literature review |
Parties in the Advertising Campaign |
Lecture |
| 5 |
Literature review |
Advertising Channels |
Lecture |
| 6 |
Literature review |
Media Planning |
Lecture |
| 7 |
Literature review |
Advertising campaigns from Turkey and world |
Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature review |
Advertising for SMEs |
Lecture |
| 10 |
Specimen Handling,
Literature Review |
Advertising Campaign in terms of its Media 1 |
Lecture & Discussion |
| 11 |
Specimen Handling,
Literature Review |
Advertising Campaign in terms of its Media 2 |
Lecture & Discussion |
| 12 |
Specimen Handling,
Literature Review |
Advertising Campaign in terms of its Media 2 |
Lecture & Discussion |
| 13 |
Specimen Handling,
Literature Review |
Examples of political advertising campaigns |
Lecture & Discussion |
| 14 |
Specimen Handling,
Literature Review |
Social Content Advertising Campaigns |
Lecture & Discussion |
| 15 |
Specimen Handling,
Literature Review |
General review |
Lecture & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |