| Match the right target audience with a sample ad. |
| Tell the importance of message creation and media selection for the target audience with the help of examples |
| Explain at least 3 of the features that should be in an ad. |
| Analyze the compatibility of ad content with brands by comparing past ad examples |
| Evaluate the contextual elements that should be used in the ad when creating an ad. |
| Measure the impact of advertising campaigns on corporate communication objectives according to strategic communication elements |
| Decide the communication media to reach the target audience during the campaign process |