REKLAM DİLİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
RTI403	REKLAM DİLİ	7	3	3	8

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Prof. HÜSEYİN DİKME
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Prof.Dr. HÜSEYİN DİKME
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	The aim of this course is to teach advertising language and advertising communication to students, first of all, by teaching them to analyze advertising, through sample advertising analysis, and by analyzing successful applications in the sector.
İçerik:	Dersin içeriğini, reklam çözümleme ve görsel analiz yöntemleri, hedef kitleyi tanıma yolları, reklam kampanyaları oluşum aşamaları ve reklam stratejileri oluşturmaktadır. Reklamlarda ideolojinin ve cinsiyetin temsili de dersin kapsamı içindedir.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Analyzes sample advertising works.
It accurately defines the target audience in an advertising campaign.
Lists the features that an advertisement should have.
Explains information about the structure and basis of advertising language.
Accurately researches the language used in an advertisement.
During the campaign process, it decides the language to be used to reach the target audience.
Explain how ideology and gender are represented in advertisements.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Literature review	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Reading a book chapter on the subject	Advertising overview Advertiser and target audience in advertising	Lecture, Discussion
3	Reading a book chapter on the subject	Advertising campaigns formation stages	Lecture, Question and answer method
4	Reading a book chapter on the subject	Advertising strategies	Lecture, Question and answer method
5	Reading a book chapter on the subject	Copywriting in advertising	Lecture, Discussion
6	Review application examples	Copywriting in advertising	Sample application analysis
7	Review application examples	Copywriting in advertising	Sample application analysis
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Examining the methods and methods used in advertising analysis with examples	Lecture, Discussion
10	Reading a book chapter on the subject	Content analysis and advertising	Lecture, Question and answer method
11	Reading a book chapter on the subject	Discourse analysis and advertising	Lecture, Question and answer method
12	Reading a book chapter on the subject	Semiotic analysis and advertising	Lecture, Question and answer method
13	Review application examples	Construction of meaning and transfer of ideology in advertisements, advertisements and consumer culture, consumer society	Sample application analysis
14	Review application examples	Representations of women in advertisements	Sample application analysis
15	Review application examples	Sample ad reviews	Sample application analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Elden, M., Yeygel, S. Ulukök, Ö. (2008). Şimdi Reklamlar. İletişim Yayınları.
Batı, U. (2010). Reklamın Dili: Dilbilim – Strateji – Mesaj, Tıpku Basım.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.				3

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.					4
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.						5

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.				3
2	Takes responsibility in accordance with the project objectives as a project manager or participant.					4
3	Sets the purpose and target for the organization / institution.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.					4
2	Shows that he/she understands the continuity of the learning need.				3

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.					4
2	Communicates effectively with stakeholders in the professional field.						5
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.					4
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.				3

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.					4
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.						5
3	Has the ability to encourage innovations.					4
4	Thinks critically about the organization / institution.				3
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	5	70
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	6	78
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	205