TR EN

İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

REKLAM DİLİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
RTI403 REKLAM DİLİ 7 3 3 8

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Literature review Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References Lecture, Question and answer method
2 Reading a book chapter on the subject Advertising overview Advertiser and target audience in advertising Lecture, Discussion
3 Reading a book chapter on the subject Advertising campaigns formation stages Lecture, Question and answer method
4 Reading a book chapter on the subject Advertising strategies Lecture, Question and answer method
5 Reading a book chapter on the subject Copywriting in advertising Lecture, Discussion
6 Review application examples Copywriting in advertising Sample application analysis
7 Review application examples Copywriting in advertising Sample application analysis
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Examining the methods and methods used in advertising analysis with examples Lecture, Discussion
10 Reading a book chapter on the subject Content analysis and advertising Lecture, Question and answer method
11 Reading a book chapter on the subject Discourse analysis and advertising Lecture, Question and answer method
12 Reading a book chapter on the subject Semiotic analysis and advertising Lecture, Question and answer method
13 Review application examples Construction of meaning and transfer of ideology in advertisements, advertisements and consumer culture, consumer society Sample application analysis
14 Review application examples Representations of women in advertisements Sample application analysis
15 Review application examples Sample ad reviews Sample application analysis
16 - FINAL EXAM -
17 - FINAL EXAM -