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REKLAM DİLİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
RTI403 REKLAM DİLİ 7 3 3 8

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

Analyzes sample advertising works.
It accurately defines the target audience in an advertising campaign.
Lists the features that an advertisement should have.
Explains information about the structure and basis of advertising language.
Accurately researches the language used in an advertisement.
During the campaign process, it decides the language to be used to reach the target audience.
Explain how ideology and gender are represented in advertisements.