Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
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RTI403 | REKLAM DİLİ | 7 | 3 | 3 | 8 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
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Analyzes sample advertising works. |
It accurately defines the target audience in an advertising campaign. |
Lists the features that an advertisement should have. |
Explains information about the structure and basis of advertising language. |
Accurately researches the language used in an advertisement. |
During the campaign process, it decides the language to be used to reach the target audience. |
Explain how ideology and gender are represented in advertisements. |