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İLETİŞİM TARİHİ VE KURAMLARI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HRY108 İLETİŞİM TARİHİ VE KURAMLARI 2 3 3 7
(0) Etkisiz (1) En Düşük (2) Düşük (3) Orta (4) İyi (5) Çok İyi
0 1 2 3 4 5

DERSİN PROGRAM ÖĞRENME ÇIKTILARINA KATKISI

KNOWLEDGE

Theoretical

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
5
2
Compare current theories in the field and communication theories.
5

KNOWLEDGE

Factual

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Solve problems related to the field by identifying problems related to the field.
3
2
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
4

SKILLS

Cognitive

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
3
2
Using field knowledge, identify and solve problems related to field.
1

SKILLS

Practical

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
1
2
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
1

OCCUPATIONAL

Autonomy & Responsibility

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
0
2
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
1
3
Designs a communication plan by taking responsibility in case of problems related to the field.
1

OCCUPATIONAL

Learning to Learn

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Describe creative production, presentation and persuasion techniques to support the professional expertise.
2
2
Analyze the developments, changes and innovations in his field and gices an example.
4

OCCUPATIONAL

Communication & Social

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
2
2
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
1

OCCUPATIONAL

Occupational and/or Vocational

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
1
2
Analyze and interpret the social and global impacts of issues related with communication.
5
3
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
2