HISTORY OF MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM104	HISTORY OF MEDIA	2	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce important discussions about the changing nature of social, economic and political relations between media and society.
Contents of the Course Unit:	Contents of the course include the subjects as in topics and discussions in media studies, Global media companies, power of consumer, approaches to the effects of media, celebrities, journalism and basic features of new media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the fundamentals of traditional mass medium and media.
Informed about the history of media development taking place in the world and in Turkey.
Evaluate the relationship and interaction between media and power in a critical way.
Learn the history of global and national institutions and organizations related to media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Communication in Preliteracy Period, Communication in Ancient Times	Lecture
2	Reading	Communication Examples from Ancient and Rome Period, Wall Newspaper and Other Examples	Lecture
3	Reading	Communication in the Middle Ages and The Invention of Press	Lecture
4	Reading	Communication and Journalism in Modern Period in Europe	Lecture
5	Reading	Developments in Europe and Role of Journalism	Lecture
6	Reading	Early Stage of Journalism in Ottoman Empire, First Newspapers	Lecture
7	Reading	Pressures and Censors on the Journalism in the Ottoman Empire and Europe	Lecture
8	-	MID-TERM EXAM	-
9	Reading	Pressures and Censors on the Journalism in the Ottoman Empire and Europe: First Journalism Laws	Lecture
10	Reading, Using Visual and Written Sources	Journalism in the Early Stages of Republic. Journalism Laws and Legislations. Radio Period	Lecture
11	Reading, Using Visual and Written Sources	Journalism in Turkey During, Before and After Coup	Lecture
12	Reading, Using Visual and Written Sources	Foundation of TRT and rise of colour television. Foundation of Radio and Television Supreme Council and Its Goals	Lecture
13	Reading, Using Visual and Written Sources	Web Publishing, internet media and social media	Lecture
14	Reading, Using Visual and Written Sources	Web Publishing, internet media and social media	Lecture
15	Reading, Using Visual and Written Sources	Evaluation and Interpretation of Great Media Organizations in Turkey and the World in the Present Day	Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Topuz H. (2003). Turk Basin Tarihi. Istanbul: Remzi Bookstore
Ozgen M. (2004). 1980 Sonrası Turk Medyasinda Gelismeler ve Magazinlesme Olgusu. Istanbul: 2nd International Symposium, Communication in the Millennium: A Dialogue Between Turkish and American Scholars
Irvan S. (2014). Medya Kultur Siyaset. Ankara: Pharmakon Bookstore
Jeanneney J. J. (2009) Başlangıcından Gunumuze Medya Tarihi. Istanbul: Yapi Kredi Publications
Media History Journal. London: Routledge Publishing

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.						5
2	List the historical, social and cultural types of communication and explain the related concepts.						5
3	Define the important points of the history and theories of communication through daily life practices and social life.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.				3
2	Interpret digital culture with constantly updated and self-renewing topics.		1
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.	0
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.	0
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.		1
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.			2
2	Criticize the effects of social media activities on socio-political field.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.		1
2	Determine how much of the content produced by the media is right and wrong.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.	0
2	Design using new architectures of big data processing systems.	0
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	45	45
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	25	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	179