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USER EXPERIENCE PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YEM309 USER EXPERIENCE 5 3 3 8

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit Assist.Prof. AHMET SİNAV
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to produce ideas and projects for users for the media sector which is in the process of change and development with the advancement of information technologies
Contents of the Course Unit: Contents of the course include mobile applications, smart devices, user-centered design, interactive web designs.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain Information architecture and its concepts.
Understand user experience design.
Use information technology products in order to meet the needs of users in any sector.
Develop the existing conditions in the area to keep up with the developing technologies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Design with User Experience Lecture & Question and Answer
2 Literature Review Computer Sciences Lecture & Question and Answer
3 Literature Review Human Centered Accounting and Interaction Between Human-Computer Lecture & Question and Answer
4 Literature Review, Using Visual Sources Graphic Design for Computer Interface Lecture & Question and Answer & Demonstration
5 Literature Review User Experience, Scenarios Lecture & Question and Answer
6 Literature Review Information Architecture Design Techniques Lecture & Question and Answer
7 Literature Review User Experience Focus Group Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review Design Methods Lecture & Question and Answer
10 Literature Review Design Methods Lecture & Question and Answer
11 Literature Review Prototype Devices Lecture & Question and Answer
12 Literature Review, Using Visual Sources Design for Small Screens Lecture & Question and Answer
13 Literature Review, Using Visual Sources Eco-sensitive Design Lecture & Question and Answer & Demonstration
14 Literature Review, Using Visual Sources Other Interfaces (Auditory Interfaces, Gesture Interfaces) Lecture & Question and Answer & Demonstration
15 Making Practice Workshop Demonstration
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Garrett J. J. (2010). The Elements of User Experience: User-Centered Design for the Web and Beyond. San Francisco: New Riders Publishing
Morville P., Rosenfeld L. (2006). Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. California: O’Reilly,
Dirsehan T. (2012). Musteri Deneyimi Tasarımı ve Yonetimi. Istanbul: Hiperlink
Varnali K. (2017). Musteri Deneyimi: Tasarim, Yonetim, Donusum. Istanbul: Mediacat Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
List the history of communication, mass media, communication theories and leading theorists.
1
2
List the historical, social and cultural types of communication and explain the related concepts.
1
3
Define the important points of the history and theories of communication through daily life practices and social life.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Compare the traditional media and new media economic policies.
1
2
Interpret digital culture with constantly updated and self-renewing topics.
1
3
Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of communication history, communication theories, traditional and new media channels.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare web pages with CSS codes.
3
2
Produce creative content in new media environments, create an image and sound and practical studies about programming.
4
3
Analyze the sub-texts and their semantics of the studies presented to the society by mass media.
2
4
Use qualitative and quantitative elements to construct arguments on studies in the field of communication.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.
2
2
Criticize the effects of social media activities on socio-political field.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.
3
2
Determine how much of the content produced by the media is right and wrong.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.
4
2
Design using new architectures of big data processing systems.
4
3
Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 6 78
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 42 42
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 40 40
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 31 0 204
Total Workload of the Course Unit 204
Workload (h) / 25.5 8
ECTS Credits allocated for the Course Unit 8,0