USER EXPERIENCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM309	USER EXPERIENCE	5	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit	Assist.Prof. EREN EFE
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to produce ideas and projects for users for the media sector which is in the process of change and development with the advancement of information technologies
Contents of the Course Unit:	Contents of the course include mobile applications, smart devices, user-centered design, interactive web designs.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain Information architecture and its concepts.
Understand user experience design.
Use information technology products in order to meet the needs of users in any sector.
Develop the existing conditions in the area to keep up with the developing technologies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Design with User Experience	Lecture & Question and Answer
2	Literature Review	Computer Sciences	Lecture & Question and Answer
3	Literature Review	Human Centered Accounting and Interaction Between Human-Computer	Lecture & Question and Answer
4	Literature Review, Using Visual Sources	Graphic Design for Computer Interface	Lecture & Question and Answer & Demonstration
5	Literature Review	User Experience, Scenarios	Lecture & Question and Answer
6	Literature Review	Information Architecture Design Techniques	Lecture & Question and Answer
7	Literature Review	User Experience Focus Group	Lecture & Question and Answer
8	Literature Review	Design Methods	Lecture & Question and Answer
9	Literature Review	Design Methods	Lecture & Question and Answer
10	-	MID-TERM EXAM	-
11	Literature Review	Prototype Devices	Lecture & Question and Answer
12	Literature Review, Using Visual Sources	Design for Small Screens	Lecture & Question and Answer
13	Literature Review, Using Visual Sources	Eco-sensitive Design	Lecture & Question and Answer & Demonstration
14	Literature Review, Using Visual Sources	Other Interfaces (Auditory Interfaces, Gesture Interfaces)	Lecture & Question and Answer & Demonstration
15	Making Practice	Workshop	Demonstration
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Garrett J. J. (2010). The Elements of User Experience: User-Centered Design for the Web and Beyond. San Francisco: New Riders Publishing
Morville P., Rosenfeld L. (2006). Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. California: O’Reilly,
Dirsehan T. (2012). Musteri Deneyimi Tasarımı ve Yonetimi. Istanbul: Hiperlink
Varnali K. (2017). Musteri Deneyimi: Tasarim, Yonetim, Donusum. Istanbul: Mediacat Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50		Classical Exam
Final Exam	1	50		Classical Exam
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.		1
2	List the historical, social and cultural types of communication and explain the related concepts.		1
3	Define the important points of the history and theories of communication through daily life practices and social life.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.		1
2	Interpret digital culture with constantly updated and self-renewing topics.		1
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.				3
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.					4
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.			2
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.			2
2	Criticize the effects of social media activities on socio-political field.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.				3
2	Determine how much of the content produced by the media is right and wrong.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.					4
2	Design using new architectures of big data processing systems.					4
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	42	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	40	40
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	204