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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

DİJİTAL MARKA STRATEJİLERİ VE YÖNETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
ELT317 DİJİTAL MARKA STRATEJİLERİ VE YÖNETİMİ 5 3 3 5

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Lesson Preparation General introduction of the course, syllabus analysis and an overview of the basic concepts of marketing communication. : Relevant topics are covered with slides in a face-to-face and interactive course environment.
2 Reading lecture notes and researching relevant sources Brand Concept and Historical Development : Relevant topics are covered with slides in a face-to-face and interactive course environment.
3 Reading lecture notes and researching relevant sources Brand mission, vision and SWOT analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
4 Reading lecture notes and researching relevant sources Brand identity and image : Relevant topics are covered with slides in a face-to-face and interactive course environment.
5 Reading lecture notes and researching relevant sources Brand equity, brand awareness and brand loyalty : Relevant topics are covered with slides in a face-to-face and interactive course environment.
6 Reading lecture notes and researching relevant sources Brand planning and Target audience analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
7 Reading lecture notes and researching relevant sources Consumer purchasing behavior : Relevant topics are covered with slides in a face-to-face and interactive course environment.
8 - MID-TERM EXAM -
9 Reading lecture notes and researching relevant sources Brand concept and its importance on Digital Platforms : Relevant topics are covered with slides in a face-to-face and interactive course environment.
10 Reading lecture notes and researching relevant sources Digital brand planning : Relevant topics are covered with slides in a face-to-face and interactive course environment.
11 Reading lecture notes and researching relevant sources Digital brand positioning : Relevant topics are covered with slides in a face-to-face and interactive course environment.
12 Reading lecture notes and researching relevant sources Digital brand strategies : Relevant topics are covered with slides in a face-to-face and interactive course environment.
13 Reading lecture notes and researching relevant sources Brand strategies on social media : Relevant topics are covered with slides in a face-to-face and interactive course environment.
14 Reading lecture notes and researching relevant sources Content creation and digital brand image : Relevant topics are covered with slides in a face-to-face and interactive course environment.
15 Reading lecture notes and researching relevant sources General Review and Case Analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
16 - FINAL EXAM -
17 - FINAL EXAM -