| 1 |
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Introduction of the course plan, purpose and content, introduction to the concept of product and service innovation |
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| 2 |
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The necessity of new product development, definition and introduction of customer needs, concept creation |
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| 3 |
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Product development, creativity and teamwork in economic terms |
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| 4 |
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The importance of innovation and creativity in new product development, creativity tools, |
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| 5 |
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Product and service design, prototype product |
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| 6 |
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Market research in product development |
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| 7 |
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Product development and promotion activities |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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New product development and organizational factors in large firms |
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| 10 |
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Management of new product development process |
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| 11 |
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Strategies for new food product development, marketing and placement |
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| 12 |
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Consumer approaches, food packaging design, intercultural studies |
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| 13 |
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Evaluation of new products developed-Group presentations |
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| 14 |
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Application of new products developed-Group presentations |
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| 15 |
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Create and manage consumer perception |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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