TR EN

İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

HAVAYOLU PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HYM418 HAVAYOLU PAZARLAMASI 8 3 3 7

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Reading the relevant chapter in the coursebook Concepts of Marketing, Services and Markets for Airline Transportation Services Lecture, Question and Answer, Discussion
2 Reading the relevant chapter in the coursebook Marketing Circle in the Airline Sector Lecture, Question and Answer, Discussion
3 Reading the relevant chapter in the coursebook Competition Strategies for Airline Companies Lecture, Question and Answer, Discussion
4 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
5 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
6 Reading the relevant chapter in the coursebook Product and Brand Management in Airline Market Lecture, Question and Answer, Discussion
7 Reading the relevant chapter in the coursebook Pricing and Income Management in Airline Market Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 Reading the relevant chapter in the coursebook Pricing and Income Management in Airline Market Lecture, Question and Answer, Discussion
10 Reading the relevant chapter in the coursebook Distribution in Airline Market Lecture, Question and Answer, Discussion
11 Reading the relevant chapter in the coursebook Promotion in Airline Market Lecture, Question and Answer, Discussion
12 Reading the relevant chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Market Lecture, Question and Answer, Discussion
13 Reading the relevant chapter in the coursebook Relational Marketing, Customer Value and Customer Loyalty in Airline Market Lecture, Question and Answer, Discussion
14 Reading the relevant chapter in the coursebook Developments in Airline Transportation Lecture, Question and Answer, Discussion
15 Reading the relevant chapter in the coursebook Future of Airline Transportation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -