TR EN

İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

REKLAMDA YARATICILIK I DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
RTI301 REKLAMDA YARATICILIK I 5 3 3 7

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Literature Review Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References Lecture, Question and answer method
2 Reading a book chapter on the subject Advertising campaigns overview Advertising campaign process (research and situation analysis) Lecture, Question and answer method
3 Examine examples on the subject Advertising campaign process (planning and implementation) Lecture, Question and answer method
4 Examine examples on the subject Advertising campaign process (evaluation) Lecture, Question and answer method
5 Reading a book chapter on the subject Concepts of creativity and strategy in advertising Lecture, Question and answer method
6 Reading a book chapter on the subject Features of creativity in advertising Lecture, Question and answer method
7 Examine examples on the subject Reklamda yaratıcı stratejiler Lecture, Question and answer method
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Concept of creative idea in advertising Lecture, Question and answer method
10 Examine examples on the subject Finding creative ideas in advertising Lecture, Question and answer method
11 Examine examples on the subject Creative idea process in advertising Lecture, Question and answer method
12 Examine visual and textual examples on the subject Use of metaphor in creativity in advertising Lecture, Question and answer method
13 Examine visual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
14 Examine visual and textual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
15 Examine visual and textual examples on the subject Examples of creative ideas in advertising campaigns Lecture, Question and answer method
16 - FINAL EXAM -
17 - FINAL EXAM -