| 1 |
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What is Public Relations? Historical development process, Gruning's models |
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| 2 |
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Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP) |
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| 3 |
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Features of Corporate Communications and Public Relations Agencies |
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| 4 |
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Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations) |
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| 5 |
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Event planning and management link in Public Relations. |
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| 6 |
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What is the strategy and its importance |
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| 7 |
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What is planning? Position of public relations |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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How is strategic planning done in event management? |
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| 10 |
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Examination of planning steps |
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| 11 |
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Preparing an activity proposal |
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| 12 |
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Examination of sample activity projects |
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| 13 |
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Preparation and application of communication plan |
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| 14 |
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Application of project detail plans |
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| 15 |
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Examination of sample communication plan |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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