| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| TUR303 | TURİZM PAZARLAMASI | 5 | 3 | 3 | 8 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | The aim of this course is to provide students with a sound basis for understanding and applying marketing activities of touristic businesses |
| İçerik: | Marketing, Tourism marketing, Service marketing, Marketing strategies, Elements of marketing mix, The role of social media in tourism marketing. |