| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| TUR303 | TURİZM PAZARLAMASI | 5 | 3 | 3 | 8 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
|---|
| Definition and scope of marketing and tourism marketing |
| Service marketing |
| Market environment elements in tourism marketing |
| Marketing planning in tourism |
| Marketing information system in tourism and marketing research |
| Market segmentation in tourism, target market selection and positioning |
| 4p traditional mix elements in tourism marketing |
| 3p extended mix elements in tourism marketing |
| Electronic marketing in tourism |
| Current approaches in tourism marketing |