TURİZM PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
TUR303	TURİZM PAZARLAMASI	5	3	3	8

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assist.Prof. RAMAZAN İNAN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi FATMA ÖZÇELİK HEPER
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	The aim of this course is to provide students with a sound basis for understanding and applying marketing activities of touristic businesses
İçerik:	Marketing, Tourism marketing, Service marketing, Marketing strategies, Elements of marketing mix, The role of social media in tourism marketing.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Definition and scope of marketing and tourism marketing
Service marketing
Market environment elements in tourism marketing
Marketing planning in tourism
Marketing information system in tourism and marketing research
Market segmentation in tourism, target market selection and positioning
4p traditional mix elements in tourism marketing
3p extended mix elements in tourism marketing
Electronic marketing in tourism
Current approaches in tourism marketing

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Literature Search, Presentation	Introduction to Marketing	Expression , Question-Respond, Discussion
2	Literature Search, Presentation	Service Concept / Features of Services	Expression , Question-Respond, Discussion
3	Literature Search, Presentation	Introduction to Tourism Marketing / Characteristics of Tourism Marketing	Expression , Question-Respond, Discussion
4	Literature Search, Presentation	Tourism Marketing Environment	Expression , Question-Respond, Discussion
5	Literature Search, Presentation	Market Segmentation in Tourism Sector	Expression , Question-Respond, Discussion
6	Literature Search, Presentation	Tourism Marketing Research	Expression , Question-Respond, Discussion
7	Literature Search, Presentation	Marketing Strategies in Tourism Businesses	Expression , Question-Respond, Discussion
8	-	MID-TERM EXAM	-
9	Literature Search, Presentation	The Elements of the Marketing Mix	Expression , Question-Respond, Discussion
10	Literature Search, Presentation	Touristic Product	Expression , Question-Respond, Discussion
11	Literature Search, Presentation	Pricing in Tourism	Expression , Question-Respond, Discussion
12	Literature Search, Presentation	Chain of Distribution in Tourism	Expression , Question-Respond, Discussion
13	Literature Search, Presentation	Promotion in Tourism	Expression , Question-Respond, Discussion
14	Literature Search, Presentation	Elements of Tourism Marketing Mix: Human, Physical Evidence, Process	Expression , Question-Respond, Discussion
15	Literature Search, Presentation	Social Media and Tourism Marketing	Expression , Question-Respond, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Kozak, N. (2016). Turizm Pazarlamasi, Ankara: Detay Publications.
Brings, S. (2001). Successful Tourism Marketing, Kogan Page.
Hacıoğlu, N. (2016).Turizm Pazarlaması, Nobel Yayınları,Ankara.
Kılıç B. Öter, Z. (2015).Turizm Pazarlamasında Güncel Yaklaşımlar, Beta Yayınları, Istanbul.
Journal of Travel & Tourism Marketing: https://www.tandfonline.com/loi/wttm20

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses			2
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business				3

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.		1

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.			2
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.			2

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .			2
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.		1

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.		1

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.			2

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.			2
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)	0

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.				3
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.		1
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets			2

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	3	3
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	5	7	35
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	204