TR EN

İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

TURİZM PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
TUR303 TURİZM PAZARLAMASI 5 3 3 8

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Literature Search, Presentation Introduction to Marketing Expression , Question-Respond, Discussion
2 Literature Search, Presentation Service Concept / Features of Services Expression , Question-Respond, Discussion
3 Literature Search, Presentation Introduction to Tourism Marketing / Characteristics of Tourism Marketing Expression , Question-Respond, Discussion
4 Literature Search, Presentation Tourism Marketing Environment Expression , Question-Respond, Discussion
5 Literature Search, Presentation Market Segmentation in Tourism Sector Expression , Question-Respond, Discussion
6 Literature Search, Presentation Tourism Marketing Research Expression , Question-Respond, Discussion
7 Literature Search, Presentation Marketing Strategies in Tourism Businesses Expression , Question-Respond, Discussion
8 - MID-TERM EXAM -
9 Literature Search, Presentation The Elements of the Marketing Mix Expression , Question-Respond, Discussion
10 Literature Search, Presentation Touristic Product Expression , Question-Respond, Discussion
11 Literature Search, Presentation Pricing in Tourism Expression , Question-Respond, Discussion
12 Literature Search, Presentation Chain of Distribution in Tourism Expression , Question-Respond, Discussion
13 Literature Search, Presentation Promotion in Tourism Expression , Question-Respond, Discussion
14 Literature Search, Presentation Elements of Tourism Marketing Mix: Human, Physical Evidence, Process Expression , Question-Respond, Discussion
15 Literature Search, Presentation Social Media and Tourism Marketing Expression , Question-Respond, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -