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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

HALKLA İLİŞKİLERDE ORGANİZASYON YÖNETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HRY428 HALKLA İLİŞKİLERDE ORGANİZASYON YÖNETİMİ 8 5 3 8

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 - Introduction Question-Answer
2 Student Group Work Dividing the students into groups for Campaign Works and Specifying Campaigns Lecture & Question-Answer & Discussion
3 The relevant subject in the coursebook+ Presentation Specifying research, planning, implementation and evaluation process in Campaigns Lecture & Question-Answer & Discussion
4 The relevant subject in the coursebook+ Presentation Current Situation Analysis for the specified campaigns Lecture & Question-Answer & Discussion
5 The relevant subject in the coursebook+ Presentation Market Analysis Lecture & Question-Answer & Discussion
6 The relevant subject in the coursebook+ Presentation Target Audience Analysis Lecture & Question-Answer & Discussion
7 Presentation Presentations Before Campaigns Question-Answer, Discussion
8 - MID-TERM EXAM -
9 Presentation Presentations Before Campaigns Question-Answer, Discussion
10 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
11 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
12 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
13 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
14 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
15 Campaign Presentation Student Campaign Works (Group Work) Campaign Application, Question-Answer
16 - FINAL EXAM -
17 - FINAL EXAM -